Changing Buyer Complacency PDF Print E-mail

TechnologyOne is a minnow in the world of ERP yet the brisbane-based software company will this year surpass 100million in revenue for the first time.

CEO Adrian DiMarco believes that growth will come in chunks of 20-25% over the next few years. Where will that growth come from? By unlocking the complacency of large enterprise buyers. DiMarco's take is that incumbent suppliers continue to profit from organisations unprepared to change.

We like that thinking. We believe it. And we welcome the opportunity to prove it to Gartner's and Forrester's clients. Are we yet a full replacement  alternative? No. And we don't ever wish to be. Are we yet a viable complimentary research and advisory partner for Asia Pacific organisations? Yes we are.

This year we are formalising two significant relationships to support our growth potential as Asia Pacific ICT research partner of choice and I will be sharing those with you in the next few months. 

I believe there is a large market for localised international quality support and like diMarco I believe it will come with a rush over the next few years following the several years of boutique incubation that started in earnest post December 2004 with Gartner's acquisition of META Group.