From 2010 Longhaus will launch LTV as the master brand to host Longhaus' online digital strategy. Under the Longhaus Television master brand will sit different channels each streaming a subset of Longhaus developed research and programming.

LTV will continue to represent the company's founding drivers of bringing quality, transparency and tactility to ICT based research in Australia, with a long term goal of delivering up-to-the-minute data on key metrics and commentary on major market announcements in the Australia and near-shore region.

In order to underpin and support this digital strategy, Longhaus has increasingly developed its online presence to the point that we now attract a very competitive unique visitor base each consuming content for an average of over 8 minutes per visit. With multiple visits each month this already results in close to 1,000,000 site hits per year across various content channels.

The addition of a quality, independent, research-based ICT internet television site in Australia will be a great value add to our existing viewer base, plus persistently draw an international audience through the current Longhaus.com website.

While LTV will continue to operate under our vendor independent subscription model, some programming will provide an excellent audience opportunity for local and international marketers and advertising buyers.

As well as programs dedicated to Longhaus' self-directed research LTV will provide technology vendors with the opportunity for inclusion in several programs including interviews and advertising relevant to their specific campaigns.

In order to maximise the effectiveness of traditional marketing activities such as whitepapers and events, technology companies may wish to consider options for extended targeted campaign opportunities now available in Australia through LTV.  

Longhaus Television will differ from other ICT video sites by focusing more widely on implications, recommendations, strategy and the what-if-analysis of solid research-backed content. It is not intended as social-industrial entertainment but rather as a source of enterprise quality decision making, and valued thought leadership.

Starting in late 2009 LTV will officially launch through a new portal at www.longhaus.tv. At that time this Longhaus.com site will continue to operate as the home of our traditional research and advisory brand.

You will continue to find quality written content, blogs, tweets, and full transparency into the briefings we undertake each week with the world's leading technology vendors, the live events through which our analysts bring critical insights to the market, and the industry press in which we are sought for comment.

For our advisory clients the only change is positive with increased content access through your Access All Areas retainer services at no extra charge. The same will also apply to our Baseline advisory clients who will be able to access the most current and insightful public sector ICT information currently available in Australia. 

So until our official launch we have prepared some teasers and snippets that we will release over the coming weeks and months starting next week. We welcome your feedback and inquiries regarding LTV and look forward to your continuing support and furthering the trusted relationships and advice for which Longhaus is now synonymous in the Australian and near-shore ICT market.