Indian ICT service companies including Infosys, Satyam, TCS, HCL, and Wipro have operated in Australia for many years. Yet all have experienced their greatest success in the bigger economies of North America and Europe. However, as the dynamics of the global offshore market changes, so too are the buying behaviours of end-user organisations in Australia, and the engagement strategies of these sub-continent vendors. In response, Longhaus profiled the supply and demand sides of the AUD$12-16 billion Australian services market through end-user spending patterns, associated ICT initiatives, future trends and implications, and the new descriptive language of what offshoring actually means to large end-user organisations. As many traditional service companies move offshore, and many Indian companies move onshore it is clearly a time for Australian organisations to re-assess the individual and brand strengths of all companies within the ICT services market. This should include the plethora of choice now available from established companies from the Indian sub-continent.