Hybrid fibre coaxial (HFC) cable is a technology that has been successfully deployed in Europe and delivers average speeds of 70-100MB compared to the current single digit speeds of between 10-15MB for standard cable. On 10th March Telstra held a media and analyst briefing with CEO Sol Trujillo and Group Managing Directors Michael Rocca, David Moffatt and John Stanhope on an announcement regarding a super-high speed cable broadband network upgrade in Melbourne. Telstra announced that its broadband  upgrade will more than triple the current peak speed.  The HFC is the first major announcement of a cable network rollout since the NBN exclusion announcement and represents the continuing execution of Telstra’s broadband transformation strategy.