Our latest research highlights that only 26% of Australia’s large-enterprise organisations are actively planning or currently using corporate social computing. That’s a staggering 74% that are stating a lack of intention, are simply considering it, or don’t even know what it is. This suggests to us that the growth in this area being claimed by the vendors is about product not outcome. On that basis can anyone who is about to purchase social computing software with end of financial year budget under-spends please STOP. Don’t do it. If there is one thing we still see regular confusion around it’s the corporate application of social computing. So, chances are you too will get it wrong and waste your money, or worse still, blow the reputation of the ICT organisation at a low point in the business cycle. But there is hope.