Today few organisations would deny that there exists a competitive web browser market. Organisations and consumers alike can choose from multiple, viable web browser solutions for various platforms. Marketing messages based on stronger security, faster browsing and better plug-ins are just some of the areas in which differentiation occurs. But it was not that long ago that Microsoft had effectively mothballed its active investment in the web browser and sent the majority of the Internet Explorer (IE) development team off to do other things. With Netscape routed and IE embedded into every edition of Windows being shipped there was no need to invest in pushing the envelope when in 2004 IE’s market share had reached over 90%. Browser innovation had died and focus shifted to addressing bugs. That is until the emergence of Firefox which by 2005 had forced Microsoft to once again consider features over fixes and saw the introduction of tabbed browsing, plug-ins, and more. Today Microsoft’s share of this market, even on its own Windows platform has dropped by 20%