Having started a foray into micro-blogging in January of this year Longhaus were certainly not the earliest adopters of Twitter. However, it has proven to be a useful tool alongside our other communication channels. While only 12% of Australia’s 7,000+ medium to large enterprises have adopted corporate social computing, 14% are currently piloting or planning to use these technologies and a further 31% are considering adoption in the next 12-24 months. It is no surprise then that with services like Twitter emerging onto the main stage in the last 12 months that we’re regularly being asked by clients and vendors why we use Twitter and what the benefits are. This confusion is made even more acute when it is recognised that many of us, especially those in the ICT industry, are already surrounded by so many other social network services. The key lies in understanding the subtle differences between Twitter and other social networking tools.