Three things have defined the internet’s role within the hierarchy of human needs. The first is its establishment as the foremost library of all knowledge, content, and information. The second is its leading role as global marketplace and financial hub. Finally, validation of its integral standing in human existence also came from the United Nations in 2011 when internet access was declared a basic human right.During its evolution the internet has enabled numerous phases of killer technologies. These have included email, eCommerce, Web 2.0, Cloud, Mobility and now Social Media (SM). And with the socially interlaced internet rapidly gaining on telephony as the primary enterprise tool of trade, any enterprise that fails to develop strategies for exploiting this latest next generation platform will as a minimum experience similar isolation to that of a retailer without an online store.