In the latest Q1, 2012 CIO Confidence Poll Longhaus found that there is a median of 7.5 DBAs working away inside Australian enterprises doing such a good job that no latent demand exists for any level of improvement. “If it ain’t broke don’t fix it” and “leave well enough alone” are two colloquialisms readily applicable to database administrators (DBA) working inside large organisations today. However Longhaus believes that it will be the CIOs that are looking towards emerging service models in the DBA market including selectively sourcing the DBA function, seeking enhanced follow-the-sun-support or complimenting internal teams with –as-a-service options will be those most likely to meet the increasing business demands for big data support...