As the managing director of Longhaus and the primary voice of The Naked Chief blog Peter authors over 50 reports each year focused on the application of technology in the Australian and near-shore region. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). 

Over the last decade, Peter has participated in several thousand business and sales meetings, public and private presentations and research projects, as well as written a few hundred articles. He has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in four years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all.

Since 2008 Peter has held a judging position for the IBM Innovation Award for the Brisbane Lord Mayor's Business Awards. Peter is also the Deputy Chairman of the International Program Committee for the World Computer Congress being held in Australia in 2010.