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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> HP
Jan 20
2008

The 2008 Analyst Relations Regional Briefings and Events Schedule

Posted by 0 in SME, HP, AR

I take my hat off to everyone in the Analyst Relations side of the ICT industry. Having spent the last few weeks traveling I am reminded that our industry is accentuated by a series of 1-hour briefings and multi-day events. To give an idea of scale, in previous organisations it was common to see up to 80 or more briefings of some shape or form each week...

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