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Jan 18
2010
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Sometimes the problem with being as big as IBM is simply that. At some point there are simply not enough marketing messages to go around. Back in October last year at the Information on Demand event in Las Vegas IBM's execs would have had us believe that next generation business applications will unequivocally be BI led with some analytics thrown in to boot. This was an obvious retort to a similar line of messaging from Larry Ellison at Open World earlier in the year.
Now today at Lotusphere 2010 in Orlando we are being asked by other IBM execs to accept that Lotus Notes (the enterprise collaborative suite-platform) is the window to the corporate soul (the entry point for corporate information platform). Now while it is a compelling argument, in all seriousness what is the story and how must a CIO or CEO choose?
