Tags

The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> IPO
Mar 02
2009

No one is going to IPO a research portal

Posted by peter.carr in IPO, google, gartner, forrester, CIO, AR

Downturns are always interesting times for the analyst industry. I’ve lived through a couple but always as staff. Layoffs always happen, as we have seen with Gartner and Forrester culling 2-3% of their respective global research headcount over the last month. Australia hasn't been immune. Management changes will occur as well as the usual chop and change of resources between companies. Further consolidation is inevitable.  

What makes this recession interesting is that it is the first since 2005 when the last big spike in new analyst firms (like us) popped up on the radar. Times have been pretty good since then. However as a business owner I am glad that we started almost four years ago and not in the last 12-months. 

Comment (0) | Read More...