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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> advertising
Aug 05
2009

Longhaus' new digital strategy

Posted by peter.carr in internet television, australia, advertising

From 2010 Longhaus will launch LTV as the master brand to host Longhaus' online digital strategy. Under the Longhaus Television master brand will sit different channels each streaming a subset of Longhaus developed research and programming.

LTV will continue to represent the company's founding drivers of bringing quality, transparency and tactility to ICT based research in Australia, with a long term goal of delivering up-to-the-minute data on key metrics and commentary on major market announcements in the Australia and near-shore region.


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