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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> booz
Dec 06
2007

What might our industry look like in 10 years?

Posted by 0 in PWC, mckinsey, KPMG, IDC, gartner, forrester, deloitte, booz

The Art of Corporate and Industry Reinvention

In the month when we launch our industry trends for the year ahead (check the website next week) I thought it appropriate to take a look at our little part of the industry and one possible sceanrio for what we may feasibly look like in the next 10-years.

Back in June I wrote about Gartner's exit from the Australian ICT consulting environment. To save you re-reading the blog, the basic premise was that demand (what the customer was willing to pay) was not the reason. It was merely an inadequate depth of financial relationship with its Australian customers that alluded the Connecticut-based advisory firm. Of course the local dichotomy to that was the perceived lack of relationship heaped upon those same Australian clients.

For the last few years I have always held that Gartner isn't the real competition to the likes of IDC, Forrester, and Ovum ? and yes even us and the other 15 tech research companies in Australia (did I get the numbers right Len?). Now that's not to say that we don't pursue the same client-base with similar product and service. What I have meant is simply that Gartner has changed direction. They have entered a new pond. But it hasn't been all on their own terms...

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