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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> brand
Nov 27
2008

NIDA Corporate Performance

Posted by peter.carr in NIDA, gartner, forrester, brand

In my wrap-up I described it as a mix of the television show Thank God You’re Here and what I can only imagine must be the sheer terror of a first Alcoholics Anonymous meeting. Over the course of two-days I had to pretend to be 2-inches tall, Marlon Brando, Irish, and a Whisperer. Then there were the prone breathing exercises, video taped introductions in front of complete strangers and of course what I was there for, the corporate presentation. I am of course talking about the NIDA corporate performance course that myself, Kris and Sam all participated in last week. But why did we do it?

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