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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> brisbane
Oct 01
2009

Calls for content contributors for the World Computer Congress 2010

Posted by peter.carr in World Computer CongresseconomybrisbaneaustraliaACS

The World Computer Congress (WCC), in one year's time, will provide a boost in the arm for the Australian and near-shore ICT market. Last week I was asked to fill the position of Deputy Chairman, International Program Committee, which yesterday I accepted.

The role includes responsibility for coordinating the right commercial content into the right streams of the conference to marry the objectives of the academic content provided through the International Federation for Information Processing (IFIP).  In short, oversight into making the congress content relevant for the marketplace. 

May 22
2009

Queensland ICT Minister endorses Australian first

Posted by peter.carr in schwartenqueenslandpeter carrmal griersongovernmentbrisbaneblighaustraliaAR

Brisbane, Australia: May 22, 2009: Brisbane based IT research firm, Longhaus, has secured the commercialisation rights to selected Queensland Government technology information, the Minister for Public Works and Information and Communication Technology, Robert Schwarten announced today.  In a first for Australia, the Queensland Government will inform industry of its current and potential technology spending through a range of information products offered by Longhaus. 

At approximately $24 Billion per annum, the Queensland ICT market accounts for almost 25% of Australia's total annual ICT expenditure. Within this market the Queensland Government is the single largest ICT purchaser.
In support of this regional ICT powerhouse, Department of Public Works Director-General and Queensland Government Chief Information Officer Mal Grierson this week signed a 5 year agreement for the commercialisation of data relating to the government's ICT footprint with information regularly collected from across Queensland's budget-funded agencies. Known as the Longhaus Baseline, this new service will bring an endorsed and unprecedented level of insight into both the spending and composition of Queensland Government ICT. 

Mar 19
2009

How you can maximize your time on the new longhaus.com

Posted by peter.carr in www.longhaus.combrisbaneAustralian Tech Indexaustralia

If you are reading this blog then you will probably have noticed that the website has just gone through a significant change. One of the key drivers for the change has obviously been growth: in customers, in content, and certainly in expectation. While the last 12-months have been a great period for us, this upgrade is a great platform for planned improvements yet to come.  What follows is a summary of key improvements with a view to maximising your time with us each time you visit.

Exposing more personalised content:
Exposing yourself on the web is never a good idea but good netiquette aside the biggest change we have made to our site has been to provide more direct visibility to the content that over 100,000 visitors come looking for each year. The interactive modules on the homepage that provide direct access to "Access All Areas" "Public Research" and "Naked Chief Blog" content are now fully customisable both in terms of quantity  of content (0-15 articles per module) and homepage positioning. Put them in wherever order you would like.

Mar 09
2009

The Great Debate and Queensland's own political sh*t (tech) storm?

Posted by peter.carr in WITspringborgSMER&Dqueenslandproductivitypaul campbellLNPITCRAinnovationeconomybrisbaneblighAIIAACS

Imagine coming to work tomorrow in a world without technology? Back in November Sam asked that very question in a Longview article  entitled, What the ICT industry needs is a great campaign. The article was widely distributed and read within Queensland’s key ICT industry groups. And in an Australian first, today’s Courier Mail ran a single page advertisement drawing a line in the sand for Australia’s political parties to meet them head-on under the attention grabbing headline "We already employee 70,000 Queenslanders and with your help we could create another 30,000 new jobs".

In an election campaign that has safely ignored the technology vote to-date, key industry groups including Software Queensland, AIIA, ITCRA, ASIBA, ACS, WIT, IT Gold Coast, and under-signed by the ICT Industry Working Group Executive Officer Dr Paul Campbell, are now demanding the attention of the incumbent Premier and Opposition Leader Lawrence Springborg. 

Oct 06
2008

In good company - Mercedes Benz Young CEO of the Year Finalists

Posted by peter.carr in technology onepeter carrmicrosoftIBMdimarcobrisbane

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Along with three other Brisbane-based CEO’s I am very pleased to have been short-listed for the Mercedes Benz Young CEO of the Year Award for the 2008 Brisbane Lord Mayor’s Business Awards; moreso that my fellow cohorts are certainly proven business successes and previous award winners on many levels.

I would have to say that as pleasing as the short-listing, was the quick responses I received from client referees at Microsoft (Amelia Agrawal), IBM (Karen Davis), and Evolution Media (Vanessa Stoykov) when approached to take a call from the judges on my behalf. And to think there was only one comment on how did I ever qualify for the young criteria.

While hardly the industry’s best kept secret let’s just say I still have a few years to run to hit the 40 milestone. Turning grey as far back as my teens hasn’t hindered credibility so far.  However to say that I was in good company with my fellow nominees would only tell half the story.

 

Photograph Left to Right: Phillip Di Bella, Di Bella Coffee; Avraam Solomon, Solomon Food Group; and Peter Carr, Longhaus.

 

 

 

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