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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> dell
May 11
2009

Research by the kilo; opinion by the tonne

Posted by peter.carr in www.longhaus.com, sun, oracle, dell

Late last week I had an interesting meeting with Dell. They commented on the amount of work that must go on behind the scenes in order to produce the content that we do on the front end; the inference being that with so much content at the interface there must be even more substance in the boiler-room. In effect, they recognised that the website is just the tip of the iceberg and cemented our difference in their mind from many other portal-based content companies. 

That was an important observation for us as it recognised so much of what we have been striving to achieve- a traditional analyst firm focused on the Australian and near-shore markets and serving the explicit needs of local companies.  Yet perceptions about what traditional means in this business vary. I heard one analyst say the other day that traditional analyst firms do research "by the kilo", and while at the time I didn't wish to debate it in front of the client it's certainly a statement that deserves more comment. 

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