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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

dimarco

Oct 06

2008

In good company - Mercedes Benz Young CEO of the Year Finalists

Posted by peter.carr in technology one , peter carr , microsoft , IBM , dimarco , brisbane

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Along with three other Brisbane-based CEO’s I am very pleased to have been short-listed for the Mercedes Benz Young CEO of the Year Award for the 2008 Brisbane Lord Mayor’s Business Awards; moreso that my fellow cohorts are certainly proven business successes and previous award winners on many levels.

I would have to say that as pleasing as the short-listing, was the quick responses I received from client referees at Microsoft (Amelia Agrawal), IBM (Karen Davis), and Evolution Media (Vanessa Stoykov) when approached to take a call from the judges on my behalf. And to think there was only one comment on how did I ever qualify for the young criteria.

While hardly the industry’s best kept secret let’s just say I still have a few years to run to hit the 40 milestone. Turning grey as far back as my teens hasn’t hindered credibility so far. However to say that I was in good company with my fellow nominees would only tell half the story.

Photograph Left to Right: Phillip Di Bella, Di Bella Coffee; Avraam Solomon, Solomon Food Group; and Peter Carr, Longhaus.

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Feb 17

2008

Changing Buyer Complacency

Posted by in technology one , META Group , gartner , forrester , ERP , dimarco , Asia Pacific

TechnologyOne is a minnow in the world of ERP yet the brisbane-based software company will this year surpass 100million in revenue for the first time.

CEO Adrian DiMarco believes that growth will come in chunks of 20-25% over the next few years. Where will that growth come from? By unlocking the complacency of large enterprise buyers. DiMarco's take is that incumbent suppliers continue to profit from organisations unprepared to change.