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The Naked Chief Blog

Peter is the managing director of Longhaus and the primary voice of The Naked Chief blog. He founded Longhaus in 2006 following over a decade in international market research and publishing with Forrester Research and META Group (now Gartner). Over the last decade, and after personally participating in several thousand business and sales meetings, public and private presentations and research projects, and writing a few hundred articles, he has come to the conclusion that the profession of ICT analyst research is largely undervalued by the industry he serves. In the decade before starting Longhaus he was only ever asked to explain the research process (how he knew what he knew) once to a journalist and twice to a client. They just never asked. Since starting the company he and his team have been asked twice more in two years. Things are definitely improving, ICT analyst research in Asia Pacific is on the up, and Longhaus is somewhere amongst it all. Peter has also worked for international publishing conglomerates Pearson LLC., and Time Warner Inc., as a staff-writer and book reviewer as well as a strategy advisor to various CIOs of organisations rated within MIS magazine’s Australian Top 50 IT operations.

Tag >> invest brisbane
Aug 27
2008

What is cloud computing - hypothetically speaking?

Posted by peter.carr in SME, invest brisbane, cloud computing, brisbane
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Avoid thinking about cloud computing at your peril. Why? Perhaps the greatest reason not to ignore the buzz is that the largest ICT companies on the planet have been working for years to re-engineer their back-end systems (from financial and billing system overhauls, to re-architecting software from the ground up to allow for multi-tenant structures, and their obvious moves into both the emerging and SME economies of the world). Major investments have already been made. The world has already turned. It is simply that the proverbial switch is about to be flicked.

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