In the management of today's business and technology environments there is a need for both global and local context. Driven by local, regional, or global competition every organisation experiences ongoing growth and development challenges. They experience differing critical paths and burning platforms. As such research and advisory needs vary. Trusted and actionable advice is essential.

At Longhaus we interact with many organisations facing similar issues and technology challenges. It's our business to know that cost of service must be far less than time invested by them to understand the issues and solutions to a multitude of projects and challenges across any given year. At least that's our understanding of a trusted advisor.

For End-Users

Strategic Plan Reviews, Whitepaper Development, Vendor Negotiations, Major Event Analysis, Decision Support, Principal or Trusted Advisors, Vendor or Product Identification, Executive Briefings, Optimising Procurement Costs.

For ICT Vendors

Competitive Intelligence, Whitepaper Development, Client and Prospect Analysis, Marketing and Sales Support, Product Development, Market Differentiation, Brand Acceleration, Executive Briefing, Strategic Partnering.

Research Coverage

Longhaus' AAA research and advisory program is a 12-month, on-call service for teams tasked with corporate strategy in the fields of technology and marketing. At the core of the AAA program sits a database of ICT research focused on Australia and its near-shore markets. Through a dedicated regional focus on these geographies, and continual weekly updates, Longhaus produce more local content than any other ICT analyst company in the world. Our research provides insights and guidance across five core†market segments:

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Together with the Queensland Government Chief Information Office, Longhaus now offers the true benchmark in Australian Public Sector ICT research. The ICT Baseline:

• PROVIDES deep insights into both the spending and composition of the Queensland Government’s ICT investments. It represents Australia’s most comprehensive commercially available longitudinal ICT research on any public sector enterprise.
• DELIVERS data outlining detailed ICT asset profiles and spending for key budget funded agencies across up to 54 government defined sub-categories of technology.
• SUPPLIES market-share profiles for major vendors and suppliers, and future replacement schedules for existing ICT assets.
• PRESENTS national comparisons to public and private sector industry spending and investment data.
• IMPARTS independent analysis from one of Australia’s leading ICT research and advisory companies.

The provision of a new and high-quality service using data directly provided from the Government dramatically increases ICT vendor efficiency in interacting with the public sector. The ICT market also recognises industry analyst firms and government agencies as highly credible sources of data supply, ranking them higher than internal sales (7%), consultancies (25%), and even internal research (38%) for the same purpose.

For Public Sector Agencies

Our research tells us that the top 5 tools to assist end-user ICT decision makers are: i) a definitive IT strategy, ii) accurate supplier benchmarking information, iii) ICT executive education, iv) simpler terms and conditions in contracts, and v) vendor independent analysis. The ICT Baseline provides immediate access to vital government intelligence to allow agencies to gain visibility into different vendor performance. Save research time in pricing evaluations, and find out which agencies employ a technology you are preparing to pursue.

For ICT Vendors

Our research tells us that the top 5 things ICT vendors want to know about the Government marketplace are: i) cross-agency and whole of government initiatives, ii) forward procurement plans, iii) overall spending on ICT, iv) level of ICT budgets, and v) ICT products used. Through the Longhaus Baseline your organisation can gain access to the ONLY endorsed ICT profiles, benchmarks, detailed spending, market forecasts, and unique analysis to focus your internal marketing spend or assist your next tender submission or sales plan.

Service Coverage

The Annual Government ICT Market Overview provides data, insights, and key analysis covering overall ICT spending, vendors and suppliers, skills and resources, procurement arrangements, major ICT initiatives, and replacement schedules. This is achieved through the combination of Longhaus' industry research on ICT spending together with the detailed asset profiles of the ICT portfolios of Queensland's budget-funded public sector agencies.

 

 

The Applications and Technology Series reports on the whole-of-government adoption and use of ICT, its vendors, and suppliers across specific categories of technology including enterprise resource planning, supply chain management, service delivery, application environments, desktop and productivity, network, customer relationship management, organisational optimisation, science and engineering, and more.

 

 

The Agency and Government Cluster Series reports on the use of ICT across key portfolio themes including shared services, industry development, transport, infrastructure, health and education, law and justice and the environment. The Longhaus Baseline includes industry-specific, and multi-jurisdictional considerations for cluster reporting to allow for broad contextual analysis right across the Australian market.

 

 

 

Longhaus produce a range of interactive, content and event deliverables including online access to all published research, supported by customised analyst advisory responses. The Longhaus Baseline advisory service provides detailed insights into key issues, analysis and recommendation specific to governmetn agencies and clusters, and custom data extracts in response to tailored requests not otherwise published or reported.

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ICT-enabled projects are complex undertakings involving large human and financial capital investments which at the same time contain the potential to transform future business operations. For this reason, every business case requires validation at the earliest possible opportunity, because an erroneous decision regarding the solution’s foundation will only be magnified as the project continues to evolve. To address this risk, organisations undertake independent project reviews, develop solutions architectures, run market scans, conduct vendor profiling, perform marketplace sizing and definitions, market intelligence, environmental scans, analyst reviews, and industry impact assessments.

By whatever name you call it, your organisation can now increase its level of confidence in strategic ICT project decisions and avoid the ivory tower of aggregated global industry analysis in the Asia Pacific region. Longhaus’ Last Mile Markets solution, based on a validated market scanning and industry research methodology, delivers proven strategic support to Australian-based end-user and vendor organisations; from the first local mile of procurement to the last global mile of adoption.

For End-Users

Doing business in a global ICT economy from within Asia Pacific is often encumbered with barriers not found elsewhere in the world; your first mile of technology adoption is most often your ICT vendors’ last mile of support. This disconnect has consequences at every point of the ICT adoption cycle from internal ICT policies, pre-procurement considerations, upgrade paths, customisations, through to ongoing support, supplier viability, and centralised vendor management. Longhaus’ Last Mile Markets assesses peer organisations to identify potential commercial-off-the-shelf product solutions, their suppliers, and market alternatives, including open source, plus other key insights not available through globally oriented ICT research offerings. Last Mile Markets:

• PROVIDES quantifiable assurance for major ICT project decision-support and analysis to assist in the development of supplier selection and negotiation strategies.
• DELIVERS a comprehensive solution for end-users seeking to identify suppliers capable of delivering and supporting solutions within their region.
• SUPPLIES a representative cross-section of solution options available from a defensible list of suppliers to use for early market engagement, market sounding and market creation.
• PRESENTS a clear understanding of the local state-of-play of global ICT adoption and supply including future trends and emerging solutions within the market that organisations can leverage now, or in the future.
• IMPARTS independent implications and recommendations for increasing the strategic fit of ICT solutions to business requirements and organisational capability, facilitating business transformation and increasing the leverage of existing solutions from the marketplace.

For ICT Vendors

Asia Pacific markets often represent the last mile for sales and marketing for international vendors operating in the region. It is the final 10% of the journey from distant corporate headquarters, and R&D facilities oriented towards the traditional economies of North America and Europe. Conversely, for local vendors it is a long road to achieve visibility on the radars of foreign-based multi-national analyst houses. Different adoption patterns, market education, competitive intelligence, and thought leadership are all valid and necessary reasons to undertake in-country research activities. Longhaus’ Last Mile Markets can differentiate your products and services based on deeper understanding of the contextual issues, drivers and functionality requirements of your end-user customers in Australia and near shore markets. Last Mile Markets:

• IDENTIFIES quantifiable business pressures, barriers, and market forces driving change in end-user markets.
• DISTINGUISHES how end-user organisations are addressing these changes with a localised and independent view of current adoption intentions.
• ARTICULATES key success factors for particular solutions based on real end-user experiences of customised implementations within the local market.
• SUMMARISES vendor intelligence and positions as they pertain to specific ICT solutions to assist in short- and long-term planning for competitive risk identification.
• PROVIDES local recommendations, analysis, and positioning support upon which to align targeted ICT solutions for regional specific ICT solutions, sales, and marketing strategies. 

Solution Coverage

The Australian 50 provides industry analysis based on single-language, single-solution-domain primary data collection from industry-specific organisations within Australia and New Zealand. The Australian 50 is designed for organisations seeking customised decision support through reporting of key local market trends, identification of solutions and suppliers, and ratification of adoption drivers and barriers through comparison with equivalent end-user organisations. These results are further contextualised through secondary research of supply-side industries including interviews with local ICT vendors or end-users. 

The Australian 100 provides industry analysis based on single-language, single-or-multi-solution-domain data collection from both industry-specific and adjacent organisations from within Australia and New Zealand.  The Australian 100 is designed for organisations seeking all the outcomes of the Australian 50 along with improved decision support through an increased sample, addition of market sizing, and detailed vendor assessment, plus product profiling using the Longhaus Pulse Methodology^TM.

 

The Global 50 provides industry analysis based on multi-country, single-language, single-solution-domain data collection from industry-specific organisations. The Global 50 is designed for organisations seeking customised decision support through reporting of key global market trends aligned to the local market, identification of solutions and suppliers, and ratification of adoption drivers and barriers through comparison with equivalent end-user organisations. These results are further contextualised through secondary research of supply-side industries including interviews with local ICT vendors or end-users.

The Global 100 provides industry analysis based on multi-country, multi-lingual, single-or-multi-solution-domain data collection from both industry-specific and adjacent organisations. The Global 100 is designed for organisations seeking all the outcomes of the Global 50 along with improved decision support through an increased data sample, addition of market sizing, and detailed vendor assessments including local vendors, and product profiling using the Longhaus Pulse Methodology^TM.

 

Last Mile Markets allows organisations to engage an in-region perspective for analysis and decision support for major ICT purchases, pre-tender reviews, or marketing and strategy development. The service provides coverage for each side of the ICT economy through research into both demand-side markets and supporting supply-side industries.

Through a series of pre-defined project deliverables, Longhaus delivers unparalleled transparency in decision-making by leaving behind both a framework and foundation of research that allows organisations to manage their portfolio of existing suppliers or competitors, as well as providing a lens through which to assess emerging vendors as they present to the organisation over time.

Last Mile Markets is the final word for vendors seeking international support to establish added value by undertaking research involving a broad scope of the local market to provide account management and marketing teams with additional sales qualification data for emerging ICT solutions and disciplines, and their prospective clients.

Quality research and business analysis is data driven. In fact, data should be the cornerstone for all major business decisions. Through the Rapid Response Research (RRR) service Longhaus offers access to analysts with statistically significant data taken from timely, and geographically relevant research projects. Key benefits for Marketing and Analyst Relations Managers include a confidence level of all data of at least 95% with a margin of error of no more than 8.0-9.9%. Additionally, all data is derived from Australian and near-shore companies (including New Zealand and Singapore).

Data Coverage

Let Longhaus help you to understand the business impact of technology in the Australian and near-shore market through access to the following research data: