Rapid Response Research PDF Print E-mail

Quality research and business analysis is data driven. In fact, data should be the cornerstone for all major business decisions. Through the Rapid Response Research (RRR) service Longhaus offers access to analysts with statistically significant data taken from timely, and geographically relevant research projects. Key benefits for Marketing and Analyst Relations Managers include a confidence level of all data of at least 95% with a margin of error of no more than 8.0-9.9%. Additionally, all data is derived from Australian and near-shore companies (including New Zealand and Singapore).

Data Coverage

Let Longhaus help you to understand the business impact of technology in the Australian and near-shore market through access to the following research data:

Data: ICT Spending and Priorities
Years: 2008 and 2009
Sample Size: 110+ Australian ICT Decision Makers (500+ employee companies)
Key Industries: Finance and Insurance, Manufacturing, Communications, Health, Education, Professional Services
Topics: Key Financials, Spending Changes, New Investment, Efficiency and Cost Management Strategies, Current Trend Adoption, Business Issues Driving ICT Expenditure, Technical Issues Driving ICT Expenditure, Spending Priorities with Major Vendors
Data: Small-Medium Enteprise Technology Profile and Adoption
Years: 2009
Sample Size: 110+ Australian SME owners
Key Industries: All
Topics: Market Sizing, Revenues, Technology Budgets, Demographic and Technology Profiling, Brand Recognition, Technology Audit (Office Equipment, Network and Communication, Peripherals and Accessories), Supplier Channel Preferences, Source of Funding, Method of Purchase, Business Issues Driving ICT Expenditure, Technical Issues Driving ICT Expenditure, ICT Marketing Traction, External Advisors, Technology Vendor and Supplier Satisfaction, Purchasing Support Information (Advice and Decision Making), Project Planning, Operating System Usage, Collaboration Environment, Connectivity Services, Software Adoption including Social Computing, ICT Challenges. 
Data: CIO Confidence Survey
Years: Q1 2009 and Q2 2009
Sample Size: 60+ Australian Australian ICT Decision Makers (500+ employee companies)
Key Industries: All
Topics: Reporting Structures, Length of Tenure, IT Credibility, Business Climate Perceptions, Coming Quarter Perceptions, Spending v Budget Comparisons, Underspending, Cost of Operation Changes, Permanent Staff Changes, Contracting Staff Changes, Existing ICT Project Activity, New ICT Project Approvals, New Business Project Approvals, Health Indicator Preferences.